Blue is for Boys?

If you’re building a website to celebrate the birth of a boy, .BLUE is an excellent choice. After all, blue has a very long, traditional affiliation with boys, and lets you create a website with an easy-to-remember name like www.johnny.blue or www.warrenworthingtonIII.blue.

But did you know that the use of blue as a boy’s color is fairly recent? In fact, dressing infants in any color is a convention that didn’t take hold until the 20th century was well underway.

Before the ascent of pink and blue, the de facto color was no color at all. For practical reasons, white clothing was preferred for children. White clothing was more receptive to bleach, which was used to remove stains in the era before disposable diapers.

One of things that help create the “pink for girls” and “blue for boys” association was a permanent exhibition in the Huntington Library in San Marino, California. In the 1920s, Henry Huntington purchased two paintings: The Blue Boy (1770) by Thomas Gainsborough and Pinkie (1794) by Thomas Lawrence. Huntington displayed these two famous works side by side, creating a minor sensation and helping to create a vogue of “blue for boys, pink for girls.”

While trends for gender-neutral color conventions — like green or yellow — have come and gone over the years, blue for boys and pink for girls has held on and remains strong today.

That’s why if you want to highlight a special baby boy, the .BLUE domain is an excellent choice.

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Posted on Date:
Monday, April 21, 2014
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