- Why .BLUE?
- Get .BLUE
Gik Blue Wine
It’s not about grapes, it’s about the people
Our wine comes from different Spanish and French vineyards, whose grapes we transform into Gïk. That’s right: we work with grapes from different areas of Spain, whose color and flavor we improve through food tech. We choose these wineries in terms of the people who work them and their innovative nature. That’s why Gïk has no denomination of origin, but a guarantee of quality and unique flavor.
We are not vintners. We are creators. So we sought the most traditional and closed minded industry out there. Once having selected the wine industry as our battlefield, we set about creating a radically different product, changing the colour to a vibrant blue and making the wine sweeter and easier to drink.When we started to work on our project we came across a book called The Blue Ocean Strategy. This explained that there are red oceans, full of sharks which have torn the little fish so much that they’ve tinted the water red. Then there are blue oceans, where there is no competition and fish swim unharassed. Thus the poetic idea of transforming a red ocean into a blue ocean through changing the most traditional red liquid into blue was one which greatly appealed to us.
Apart from that, in psychology blue represents movement, innovation and infinity. It’s also a colour frequently associated with flow and change.